ABSTRACT
The study provides a comparative analysis of the impact of the pandemic on the situation of the e-commerce market in various countries and also identifies areas for improving the structure of the e-commerce market in Russia in the long term. The authors have established the prerequisites for the intensification of the development of the e-commerce market, including the expansion of access to the Internet, the growth of users of mobile devices and social networks;the gradually weakening offline retail sector;the implemented state policy of regulating the e-commerce market. The advantages of e-commerce over other forms of offline retail are established. It is shown that China and the United States are leaders in terms of the volume of the e-commerce market and its share in the retail segment. The authors analyzed the dynamics of the development of the e-commerce market in some countries during the COVID-2019 pandemic. It is proved that during the pandemic, the increase in Internet connections, quarantine measures and institutional restrictions of states provoked the growth of the e-commerce market in most countries. It is emphasized that the largest growth of the e-commerce market during the pandemic occurred in the United States, Great Britain, Poland, and Russia. The authors justified the directions of the state policy on improving the e-commerce market in Russia. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.